I would like to introduce one of the most important words in business writing, but before I do a little background is needed:

Most business writing is aimed at persuading someone to do something.

All letters to employers suppliers and customers are normally aimed at persuading the reader to act.

The first thing to do is to grab attention - without which your message will remain unread, and you have to make your message more interesting than any other.

So first of all create a headline that makes them read your message! - so try using curiosity to make them read.

You can do that with the word THIS, or sometimes THESE

One famous headline which successfully launched a course was “do you make these mistakes in english”

See how powerful the word THESE is it makes you read the copy to find out which are the mistakes.

Try using that idea in the headline of the next letter you write

Do you make these mistakes in copywriting?

Are you using this little known method for growing leeks?

This is the true secret of growing a giant cauliflower!

So try THIS in the headline of the next letter you write

MThis is why Business writing courses are so valuable - it saves so much trial and error to know what really works